Comment 1 for bug 1570479

Have discussed this with Will and Seb on IRC. The plan for avoiding disruption of the GNOME experience (since the GNOME desktop depends on the same package) is to use OnlyShowIn=Unity for the different name, which sounds like a reasonable plan.

The biggest problem is that we are past translation freeze for the release, which means that making this change now will regress the name for all non-English users at release time - instead of 'Software' localized in their language, they will see 'Ubuntu Software' in English.

It's my recommendation to make this change via SRU, to give translators time to catch up - given that the argument for changing this is to make users more comfortable with the nomenclature, I think having the string appear in a foreign language (and even a foreign script) for the majority of users is more awkward than having the word 'Ubuntu' missing in the near term.